Made O'Meter
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Dr.BEST is a leading oral hygiene brand specifically focused on the German-speaking market. The brand was originally established in Germany and became famous for its technical innovations, such as the characteristic 'flex zone' designed to protect gums from excessive pressure.
Today, Dr.BEST is owned by Haleon, a global consumer healthcare giant that was formerly the consumer healthcare business of GSK (GlaxoSmithKline). While the brand has a deep-rooted German heritage and maintains significant manufacturing and research facilities within Germany, its supply chain integrates global resources. The ownership transitioned to Haleon following its demerger from GSK in 2022, positioning Dr.BEST alongside other major global brands like Sensodyne and Aquafresh.
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