Zewa Ultra Soft toilet paper

Zewa is a prominent household hygiene brand, particularly famous in Central and Eastern Europe. The name Zewa originates from 'Zellstoffabrik Waldhof', the German company that first produced the brand in Mainz-Kostheim in 1960.

Today, the brand is owned by the Essity Group, a global hygiene and health company headquartered in Stockholm, Sweden. Manufacturing is distributed across multiple locations in Europe to serve local markets efficiently, with major production facilities located in Germany and Austria. The brand focuses on product innovation, such as the 'SoftCloud' embossing shown in the image, while increasingly emphasizing sustainable fiber sourcing.