Tchibo Privat Kaffee

Tchibo is a renowned German consumer goods and coffee retailer. The brand was originally founded in 1949 by Max Herz and Carl Tchilling-Hiryan in Hamburg, Germany, initially as a mail-order business for coffee. This specific product, Privat Kaffee, reflects their commitment to high-quality whole beans often sourced from sustainable farms. While the coffee beans are harvested in tropical regions globally (such as Latin America, Africa, and Asia), the final processing, roasting, and packaging typically occur at Tchibo's facilities in Germany or neighboring European countries to ensure freshness and quality control for the European market. The brand remains under the ownership of Maxingvest AG, the Herz family's holding company, maintaining its heritage as a German family-owned enterprise.