Wrigley's Extra Plus Deep Clean sugar-free gum

Extra chewing gum, specifically the 'Deep Clean' variant shown here, is one of the world's most recognizable confectionery brands. Originally launched by the Wm. Wrigley Jr. Company in 1984, Extra was the first sugar-free gum brand produced by the company. It quickly became a market leader due to its long-lasting flavor and oral health benefits.

Today, the brand is owned by Mars, Incorporated, a global leader in snacking and pet care. Following the acquisition of Wrigley by Mars in 2008 and the subsequent consolidation of the Mars Chocolate and Wrigley segments into Mars Wrigley, the brand has expanded its reach globally. Manufacturing occurs across several international facilities to supply local markets, with major production hubs in the USA, Europe, and Asia.

The Extra brand is frequently endorsed by various national dental associations for its role in dental hygiene, particularly for products containing xylitol. The brand continues to innovate with various formats, including pellets, sticks, and specialized 'Plus' versions designed for a deeper clean feeling.