Our Finest Selection Jabuka i Cimet tea

Our Finest Selection Apple and Cinnamon (Jabuka i Cimet) is a premium fruit tea line designed for retail enthusiasts in the Adriatic region. The brand is a private label owned by the Konnum Group, specifically associated with the Konzum retail chain. This aromatic tea combines dried apple pieces with cinnamon notes, packaged in pyramid tea bags to enhance the flavor infusion process.

The product is manufactured within Croatia to serve the local and regional markets under the luxury private label umbrella of the Fortenova Group. This strategic positioning allows the retailer to offer high-quality, specialty tea options that compete with established global tea brands while maintaining local production standards.

The ultimate owner of the brand is the Fortenova Group, the successor to the former Agrokor conglomerate. Headquartered in Zagreb, Croatia, the Fortenova Group is one of the largest companies in Southeast Europe, managing a vast portfolio of retail, food production, and agricultural businesses. Konzum, the subsidiary directly managing this brand, remains Croatia's leading retail chain.