Avon Cosmetics and Personal Care

Avon is a historic direct-selling brand founded in New York City in 1886 by David H. McConnell. Originally known as the California Perfume Company, it became famous for its 'Avon Ladies' business model, empowering women to earn independent income through relationship-based sales. Throughout the 20th century, Avon expanded into a global powerhouse in the beauty industry, known for its extensive range of cosmetics, fragrances, and skincare products.

In recent years, the brand's ownership has undergone significant changes to navigate the evolving retail landscape. In 2020, the Brazilian personal care giant Natura &Co completed its acquisition of Avon Products, Inc., bringing the brand into the same portfolio as The Body Shop and Aesop. However, following a corporate restructuring in late 2024 and 2025, Avon continues to operate as a core international brand under the Natura &Co umbrella, while its North American operations (New Avon LLC) had previously been separated and acquired by LG Household & Health Care in 2019.

Manufacturing for Avon products occurs in various strategic hubs worldwide, with major production facilities located in Poland and Brazil to serve international markets. The brand remains a leading name in the social selling space, blending modern digital e-commerce with its traditional direct-to-consumer heritage.