Cien Vaselina

Cien is a private label brand primarily associated with the German discount supermarket chain Lidl. The brand was established to offer high-quality personal care products at entry-level prices. While the Cien brand originates from Germany, its manufacturing is distributed across various European countries, including Germany, Poland, and Spain, depending on the specific product line and regional supplier contracts. As a private label, Cien is ultimately owned and managed by the Lidl Stiftung & Co. KG, which is part of the Schwarz Group, one of the largest retail groups globally. This structure allows Lidl to maintain strict quality control while keeping costs low for consumers.