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Movistar is a major telecommunications brand primarily operating in Spain and several Latin American countries, including Mexico. Originally launched in Spain in 1995, it was created by Telefónica to consolidate its mobile services. In Mexico, the brand established a strong presence after Telefónica acquired several local operators in the early 2000s.
Today, Movistar Mexico operates as a subsidiary of the Spanish multinational Telefónica. While the infrastructure and service management are localized in Mexico to comply with national regulations and network requirements, the ultimate ownership and strategic direction remain based in Madrid, Spain. The brand is one of the largest mobile service providers in the Mexican market, offering prepaid recharges, post-paid plans, and data services.
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