Mercadona Hacendado Whole Grain Parboiled Brown Rice

The product is a whole grain parboiled brown rice sold under the Hacendado brand, which is the private label for Mercadona, Spain's leading supermarket chain. The packaging identifies the manufacturer as Arrocerías Pons S.A.U., located in Massanassa, Spain. Arrocerías Pons is a specialized rice producer that operates as a dedicated supplier for Mercadona's private label strategy.

While the brand Hacendado was developed by Mercadona to offer high-quality essential goods at competitive prices, the actual production and processing of the rice occur at the Arrocerías Pons facilities. Mercadona remains a family-owned Spanish giant, headquartered in Tavernes Blanques, and is the ultimate owner of the brand. This product is a staple in the Spanish market, reflecting the local sourcing and distribution model championed by the retailer.