Made O'Meter
Discover where a brand or product originates
Old Spice is one of the most iconic male grooming brands in the world, originally founded in the United States. Its history dates back to 1937 when it was launched with a nautical theme by the Shulton Company. Over the decades, it evolved from a shaving soap and aftershave line into a comprehensive portfolio of body washes, deodorants, and scents marketed with a distinctive, often humorous, advertising style.
Today, Old Spice is a flagship brand under the ownership of Procter & Gamble (P&G), an American multinational consumer goods corporation. While the brand has its roots in Ohio, USA, its manufacturing operations are highly globalized to meet the demands of various international markets. In Europe and the Commonwealth of Independent States region, products are frequently manufactured in facilities located in Germany or Poland, though global production also takes place in Canada and the United States.
The 'Rockstar' variant showcased in the image features vibrant bergamot notes and is part of the brand's modern scent collection. As of 2024 and beyond, the brand remains centrally managed by P&G, ensuring consistent quality and branding across all continents.
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