Made O'Meter
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Viva Milk Cleanser Bengkuang is a staple facial skincare product from Indonesia, widely recognized for its long-standing history in the Southeast Asian market. Formulated specifically for tropical climates, this milk cleanser is designed to remove makeup, dirt, and oil while providing a brightening effect through its key ingredient, Bengkuang (Jicama) extract.
The product is manufactured and owned by PT Vitapharm, a prominent Indonesian cosmetics and personal care company headquartered in Surabaya. Since its founding in 1962, the brand has maintained its reputation for offering affordable yet effective skincare. As a domestic heritage brand, all aspects of its production and corporate ownership remain rooted in Indonesia, making it one of the most successful locally-owned beauty brands in the region.
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