Frijj Chocolate milkshake

Frijj is a popular brand of flavoured milkshake launched in 1993. Originally developed by Dairy Crest in the United Kingdom, it became a staple in the British dairy aisle, known for its thick consistency and variety of indulgent flavours like chocolate, fudge brownie, and strawberry.

Over the years, the brand transitioned through major corporate restructuring in the UK dairy industry. In 2015, the dairy operations of Dairy Crest were acquired by Müller UK & Ireland. Today, the brand is owned by the Müller Group, a massive German multinatonal corporation. While the product remains primarily produced and sold within the British market to ensure freshness, the ultimate financial and strategic control and ownership reside in Germany.