Made O'Meter
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Alpro is a prominent European brand specializing in plant-based food and drink products, particularly those made from soy, almonds, hazelnuts, cashew, rice, and oats. Originally founded in Belgium in 1980 by Philippe Vandemoortele, the brand became a pioneer in the European dairy-alternative market.
Today, Alpro operates as part of Danone, following the acquisition of WhiteWave Foods by Danone in 2017. While the brand originated in Belgium and maintains significant production facilities there (such as in Wevelgem), products are manufactured in multiple locations across Europe to serve different regional markets. Danone, the ultimate owner, is a French multinational food-products corporation headquartered in Paris, known worldwide for its focus on dairy and plant-based products, water, and specialized nutrition.
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