Kellogg’s Trésor cereal

Kellogg’s Trésor is a popular breakfast cereal featuring crunchy grain pillows filled with chocolate and hazelnut cream. Originally introduced by Kellogg's, the brand and its iconic cereal products have a deep history dating back to Battle Creek, Michigan, USA.

In recent years, the company underwent a significant corporate restructuring. While the Kellogg name remains on the packaging, the brand is now under the ownership of Kellanova, the global snacking business formed from the spin-off of the North American cereal division (now known as WK Kellogg Co). For the European market, including Germany where Trésor is widely sold, manufacturing occurs in various regional facilities across Europe to ensure freshness and supply chain efficiency. Kellanova continues to manage the global expansion and innovation of the Trésor brand.