Levi Roots Reggae Reggae Jerk BBQ Marinade & Sauce

Levi Roots Reggae Reggae Sauce is a prominent British brand that rose to mainstream fame following a successful pitch on the BBC show Dragons' Den in 2007 by founder Levi Roots (Keith Valentine Graham). The brand is celebrated for bringing authentic Caribbean-inspired jerk flavors to the UK mass market, blending traditional spices with a reggae-themed identity.

While the brand's heart and culinary inspiration are rooted in Jamaican heritage, the commercial production and ownership are based in the United Kingdom. The sauce is manufactured in the UK through a long-standing partnership with AB World Foods. This logistical setup allows the product to maintain high distribution levels across major retailers while preserving the secret recipe that initially intrigued investors Peter Jones and Richard Farleigh. Today, the brand remains a staple in the UK condiment aisle, representing one of the most successful outcomes in the history of British entrepreneurial television.