Ayam Brand Sriracha Hot Chili Sauce

Ayam Brand Sriracha is a popular hot chili sauce known for its iconic rooster logo and distinct flavor profile. This specific version of Sriracha is produced by Ayam Brand, a company with deeply rooted history in Southeast Asia. While Sriracha sauce originally comes from Si Racha, Thailand, Ayam Brand has adapted it for international distribution.

The brand was founded in 1892 by Alfred Clouet in Singapore, making it one of the oldest consumer brands in Asia. Originally specializing in canned sardines, the brand expanded into various Asian culinary ingredients. Today, the products are manufactured across various facilities managed by the parent group, often in Malaysia, Thailand, or Vietnam to ensure fresh ingredient sourcing.

Ayam Brand is managed under the Denis Group (Denis Freres), a family-owned holding company. The group maintains a legacy of providing authentic Asian flavors to consumers worldwide, particularly in the Asia-Pacific region and Europe. The brand remains a staple in households for its commitment to quality and historical heritage.