Gwoon Cola Zero sugar

Gwoon Cola Zero sugar is a private label soft drink popular in the Dutch retail market. The brand gwoon (formerly known as Markant) was developed to provide consumers with high-quality daily essentials at a more competitive price point than global name brands. It is widely available across several major supermarket chains in the Netherlands.

Because gwoon is a supermarket own-brand, it is primarily manufactured within Europe, specifically in the Netherlands, to serve the local cooperative members. The brand acts as a collective label that ensures consistency and affordability across various grocery categories, from beverages to household supplies.

The ultimate ownership of the gwoon brand lies with Superunie, a massive Dutch purchasing cooperative representing around 12 independent supermarket organizations. This structure allows independent grocers to compete with larger international chains by leveraging collective buying power and shared brand development.