Deliplus Color Permanente hair dye

Deliplus is the flagship private label for personal care and cosmetics from Mercadona, Spain’s leading supermarket chain. This specific permanent hair dye kit is manufactured by Neocos Laboratorios S.L., a specialist in hair cosmetics based in Algemesí, Valencia.

Mercadona operates on a model of 'Totaler' suppliers, where specific companies are contracted to manufacture high-quality products under the Deliplus brand exclusively for their stores. Neocos Laboratorios is the primary developer for Mercadona's hair coloring lines, ensuring the products meet the specific regulatory and quality standards for the Iberian market. Being a private label, the brand remains under the total control and ownership of Mercadona S.A.