Serious Tissues Toilet Paper

Serious Tissues is a sustainable hygiene brand founded in the United Kingdom with a core mission to combat climate change through everyday consumer products. The brand differentiates itself by producing 100% recycled toilet paper that is carbon neutral and plastic-free. A key component of their business model is environmental restoration; for every roll sold, the company facilitates the planting of a tree, working with various global reforestation partners.

The brand was launched as a spin-off or sister project to Serious Tap Water, aimed at reducing single-use plastics and carbon footprints. Unlike many commercial tissue brands that rely on virgin wood pulp or complex international supply chains, Serious Tissues prioritizes localized production within the UK to minimize transport emissions. The company operates as a direct-to-consumer entity and through specialized eco-conscious retailers, maintaining a lean corporate structure focused on environmental impact and social responsibility.