OMHU Solmodne Appelsiner

OMHU is a premium private label brand developed specifically for the Danish supermarket chain Salling Group. These 'Solmodne Appelsiner' (Sun-ripened Oranges) are sourced from sun-drenched groves in Spain, as indicated on the packaging, to ensure high quality and optimal sweetness for the Danish consumer market.

The brand OMHU was launched by Salling Group to represent products where extra care (the meaning of 'omhu' in Danish) has been taken regarding taste, origin, and quality. While the produce is grown in Spain, the brand identity and ownership reside entirely in Denmark with the Salling Group, which operates prominent retail chains such as Føtex, Bilka, and Netto.