O'Neill lifestyle and surfwear

O'Neill is an iconic American brand founded in 1952 by Jack O'Neill in San Francisco, California. Originally credited with inventing the wetsuit, the brand transitioned from a small surf shop into a global leader in water sports and lifestyle apparel.

While the brand's creative heritage remains deeply rooted in California surf culture, the manufacturing of its wide product range—including wetsuits, swimwear, and casual clothing—takes place in multiple countries worldwide to facilitate efficient global distribution. Common manufacturing hubs include China, Vietnam, and Thailand.

The brand's ownership structure is split by territory. In North America and certain other global markets, the brand is owned by La Jolla Group. However, the O'Neill Group (O'Neill Wetsuits) oversees the original core surfing technology products, and various regional licenses manage lifestyle collections globally.