Snack Day Wholegrain Tortilla Wraps

Snack Day is a private label brand primarily associated with the German discount retailer Lidl. The brand offers a wide variety of snacks, ranging from potato chips and pretzels to bakery items such as tortilla wraps. As a store brand, it is designed to provide consumers with high-quality alternatives to international snack brands at a lower price point.

While Snack Day originated within the German market alongside Lidl's expansion, its products are now sold across Europe and in the United States. The manufacturing of Snack Day items like these Wholegrain Tortilla Wraps often occurs in several different countries depending on the specific regional supply chain of the Lidl store, though many baked goods for the European market are produced in Germany, Belgium, or the Netherlands.

The brand is ultimately owned by the Schwarz Group, one of the largest retail conglomerates in the world. The Schwarz Group manages both the Lidl and Kaufland chains and is headquartered in Neckarsulm, Germany.