Made O'Meter
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Combino is a well-known private label brand primarily associated with the German discount retailer Lidl. Specializing in Italian-style staples, the brand is most famous for its variety of dry pasta shapes, including the Coquillettes shown here.
While the packaging features Italian imagery to highlight the culinary tradition of durum wheat semolina pasta, the brand itself was created by Lidl to provide high-quality pantry essentials at competitive prices. Manufacturing often takes place in Italy to ensure authenticity and adherence to traditional pasta-making standards, though production can occur in other European countries depending on the specific product and regional supply chain.
As a private label, Combino is owned and managed by the Schwarz Gruppe. This multinational retail group, headquartered in Neckarsulm, Germany, is one of the largest retailers in the world, overseeing both Lidl and Kaufland. This ownership structure allows for direct control over quality and global distribution through Lidl's extensive store network.
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