Roobar Chocolate Covered Hazelnut bar

Roobar is a popular health-focused brand specializing in organic, vegan, and raw food snacks. The product shown is specifically the Chocolate Covered Hazelnut variant, characterized by its plant-based organic ingredients. The packaging indicates it is manufactured in Bulgaria by Smart Organic AD (formerly Organic Food Ltd), based in Sofia.

Starting as a small family project in a health food store, Roobar has grown into an international brand exported to over 50 countries. The brand remains under the stewardship of its original founders through Smart Organic AD, which has established itself as a leading producer and distributor of organic products in Europe, maintaining a strong focus on clean-label ingredients and sustainable production practices.