Elmex Sensitive Haleine Fraîche toothpaste

Elmex is a renowned oral care brand that originated in Switzerland in 1962, developed by the company GABA (Goldene Apotheke Basel). It gained fame for pioneering the use of Amine Fluoride (AmF), a specialized ingredient designed to provide superior protection against dental caries and support tooth enamel remineralization.

Today, the Elmex brand is a major part of the global oral care portfolio owned by Colgate-Palmolive, a leading American multinational consumer products company. While the brand has Swiss roots, its production is global, with manufacturing facilities located in several countries to serve various international markets. Elmex remains a highly recommended brand by dental professionals across Europe due to its focus on clinical research and specialized formulas for sensitive teeth and enamel protection.