Vivident Spearmint chewing gum

Vivident is a well-known brand of sugar-free chewing gum, recognized for its commitment to oral health and dental hygiene. Originally developed in Italy, the brand became a staple in the European market for its functional benefits, such as plaque reduction and the use of xylitol as a sweetener.

Manufacturing for the Italian market mainly takes place in Italy, under the stewardship of the Perfetti Van Melle group. Perfetti Van Melle is a global leader in the confectionery industry, formed by the merger of the Italian manufacturer Perfetti and the Dutch company Van Melle. Today, the brand continues to innovate within the gum category, focusing on freshness and tooth protection endorsed by dental associations.