RevolutionRace outdoor jacket

RevolutionRace, often stylized as RVRC, is a Swedish outdoor apparel brand founded in 2013 by Pernilla and Niclas Nyrensten. The brand was established with the mission to create high-quality, durable, and colorful outdoor clothing at an affordable price point by employing a direct-to-consumer business model that bypasses traditional retail markups.

While the brand is headquartered and designed in Sweden, its manufacturing is distributed throughout various specialized facilities in Asia, primarily in Vietnam, China, and Myanmar, to leverage global production expertise in technical fabrics. The company has grown rapidly from a small startup into a publicly traded entity on the Nasdaq Stockholm, maintaining its Swedish roots in design and management while operating as a global e-commerce powerhouse.