GABA Toothbrush and Paste

GABA, a specialized company in oral health care, was originally established as 'Goldene Apotheke Basel' (GABA) in Switzerland. The brand is renowned for its scientifically-backed dental health products, particularly the Elmex and Meridol lines, which focus on fluoride treatment and gum protection.

Starting from its origins in a Basel pharmacy, the brand grew into a major European player in the oral hygiene sector. In 2004, the GABA Group was acquired by the American multinational Colgate-Palmolive. While the brand maintains its Swiss heritage and high pharmaceutical standards, manufacturing now occurs across multiple locations worldwide to serve global markets under the stewardship of its American parent company.