Flarp! Noise Putty

Flarp! Noise Putty is a popular novelty toy known for the unique flatulence-like sounds it makes when pressed into its container. Originally designed as a sensory and joke product, it has become a staple in the toy market globally. The product is manufactured primarily in China to leverage large-scale production facilities for chemical-based novelty toys.

The brand is owned and distributed by JA-RU Inc., a family-owned company based in Jacksonville, Florida. Since its founding in 1961, JA-RU has specialized in impulse-buy toys and novelty items found in supermarkets and convenience stores. While JA-RU remains the ultimate owner and distributor, the product is packaged and branded specifically for different global markets through various retail partnerships.