Billa Immer Gut Lachs Mariniert

Brand Profile and Heritage

Billa is a prominent retail brand originally founded in Austria in 1953 by Karl Wlaschek. It has grown to become one of the most recognizable supermarket chains in Central and Eastern Europe. The 'Immer Gut' line is a private label brand under Billa, designed to offer consumers consistent quality and value across various food categories.

Manufacturing and Sourcing

This specific product, Marinated Salmon (Lachs Mariniert), is typically processed and packaged within Austria to maintain high quality standards for the local market. While the final manufacturing and seasoning occurs in Austria, the salmon itself is sourced from GGN (Global Good Agricultural Practice) certified farms, which are predominantly located in the cold-water regions of Norway or Scotland, ensuring sustainable aquaculture practices.

Ownership Structure

Since 1996, Billa has been a key subsidiary of the REWE Group, a major German diversified retail and tourism cooperative. The REWE Group is headquartered in Cologne, Germany, and manages an extensive portfolio of retail brands across Europe. As of 2024 and looking toward 2026, REWE Group remains the ultimate owner, continuing to invest in private labels like Billa Immer Gut to strengthen its market position in the DACH region.