I&J Frozen Fish or Seafood

I&J (Irvin & Johnson) is a well-established global seafood brand with a history dating back to 1910. Originally founded in South Africa as a fishing and cold storage venture, it has grown into a major international player in the maritime food industry. The brand is renowned for its wide variety of frozen fish products, including hake, squid, and value-added battered or crumbed seafood.

Today, the brand's manufacturing occurs across multiple locations, leveraging its deep-sea fishing fleet and processing facilities in South Africa, while also processing products in other regions to serve global markets like Australia and Europe. The brand emphasizes sustainable fishing practices and premium quality as core pillars of its market identity.

While the brand originated in South Africa under the company Irvin & Johnson Limited, it is currently owned by AVI Limited. AVI is a prominent South African consumer goods group listed on the Johannesburg Stock Exchange. They manage a diverse portfolio of brands across food, beverage, and personal care sectors, maintaining I&J as their flagship brand in the frozen food category.