Pilos Brânză proaspătă de vacă

Pilos is a prominent private-label dairy brand exclusively sold by Lidl, one of the world's largest food retailers based in Germany. This specific product, 'Brânză proaspătă de vacă' (Fresh Cow's Cheese), is part of Lidl's localized product range in Romania, though the manufacturing for this specific unit takes place in Poland, as indicated by the 'PL' oval health mark on the packaging and the producer information (Polmlek Raciąż).

As a private-label brand, Pilos does not belong to a traditional independent dairy company but is managed directly by the Schwarz Group. The brand serves as an affordable option across European markets, with production outsourced to various regional dairy processors depending on the specific country of sale. The ultimate ownership lies with the German conglomerate Schwarz Group, which operates both Lidl and Kaufland.