Fairy Fabric Softener Original

Fairy is an iconic British household brand, originally launched as a bar of soap by Thomas Hedley & Co. in Newcastle upon Tyne during the late 19th century. Over the decades, it evolved from hand soap into a leading line of dishwashing liquids and laundry products, including detergents and fabric softeners famous for their 'huggable softness' and sensitivity towards skin. These laundry variants often feature the iconic 'Fairy Baby' mascot on the packaging, signaling gentle care for delicate skin.

Today, the brand is owned by the American multinational consumer goods corporation, Procter & Gamble (P&G). While the brand has its roots and primary market presence in the United Kingdom and Ireland, manufacturing takes place across various P&G production facilities worldwide, including major hubs in Europe. Despite its American ownership, Fairy remains deeply embedded in British culture as a trusted name for family-oriented cleaning solutions.