Bambi Lane Biscuits

Lane (known as Plazma in its home market) is a legendary biscuit brand produced by the Serbian company Bambi. Originally introduced in 1967, the recipe was inspired by the Italian biscuit Plasmon and has since become one of the most recognizable treats across the Balkans and in international markets where it is exported as 'Lane'.

The product is manufactured in Požarevac, Serbia. Since 2019, the brand and its parent company, Bambi, have been part of Coca-Cola Hellenic Bottling Company (Coca-Cola HBC). This ownership transition has helped the brand expand its distribution network significantly while maintaining its traditional recipe that consumers have loved for decades.