Asevi floor cleaner and household products

Brand History and Origin

Asevi is a well-known Spanish brand of household cleaning products that traces its roots back to 1952. It was established in Xàbia (Alicante), Spain, under the family-owned company Pons Químicas. The brand quickly gained a reputation for its distinctive and high-quality fragrances, which have become a hallmark of its floor cleaners and laundry detergents.

Manufacturing and Quality

Production remains central to the brand's identity, with its primary manufacturing facilities located in Spain. This allows the parent company to maintain strict quality control and stay true to its Mediterranean heritage. Asevi products are exported globally, extending the reach of Spanish cleaning expertise to numerous international markets across Europe and beyond.

Ownership and Market Position

As of 2024 and moving into the future, Asevi continues to be owned and operated by the original founding company, Pons Químicas. Unlike many traditional brands that have been absorbed by global conglomerates, Asevi has remained an independent entity, focusing on innovation in scent technology and environmentally friendly cleaning solutions. This independence has allowed the brand to maintain a unique market position as a premium but accessible specialist in home hygiene and scenting.