Made O'Meter
Discover where a brand or product originates
Rizla is one of the most iconic and historic brands in the world of smoking accessories. The brand's origin dates back to 16th-century France, where the Lacroix family began producing paper. The name 'Rizla' is a combination of 'Riz' (the French word for rice, which was used in the paper) and 'La+' representing the Lacroix family name (Croix meaning Cross).
Today, Rizla is managed under the umbrella of Imperial Brands. While the brand has deep French roots, its primary manufacturing facilities for European and international markets are located in Wilrijk, Belgium. The Super Thin Silver variant is known for its slow-burn characteristics and minimalist design, maintaining its status as a market leader in the rolling paper industry globally.
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