Reebok x Pyer Moss Experiment 4 Trail Fury

The Experiment 4 Trail Fury is a collaborative sneaker between the historic athletic brand Reebok and the specialized design label Pyer Moss, founded by Kerby Jean-Raymond. This specific model gained notoriety for its avant-garde trail aesthetic, featuring a three-layer shroud system and a split sole unit reminiscent of early Reebok performance runners. The sneaker is a fusion of heritage sports technology and high-fashion conceptualism.

While the brand Reebok was founded in the United Kingdom and Pyer Moss in the United States, the production of these complex technical sneakers is primarily centered in Vietnam. The brand Reebok underwent a significant transition in ownership, having been sold by the Adidas Group in 2022 to the Authentic Brands Group. This shift has redefined Reebok’s global distribution and manufacturing strategy as it moves into the 2020s and beyond.