Made O'Meter
Discover where a brand or product originates
Reebok is a legendary footwear and apparel brand with deep roots in athletic performance and street culture. Originally founded in the United Kingdom as a family business, it skyrocketed to global fame in the 1980s. The DMX Trail Shadow, pictured here, represents the brand's exploration of rugged outdoor aesthetics combined with modern streetwear design.
Following a long period under the ownership of the German sportswear giant Adidas, the brand entered a new chapter in 2022 when it was acquired by Authentic Brands Group (ABG). Based in the United States, ABG specializes in brand management and licensing, driving Reebok's expansion back into professional performance sports and lifestyle fashion. While the brand has British origins, its manufacturing is now global, primarily centered in major footwear production hubs across Asia to meet international demand.
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