Mistplay app

Mistplay is a leading mobile loyalty platform founded in 2016 in Montreal, Canada. The application serves as a discovery engine for mobile gamers, rewarding them with gift cards and prizes for playing and engaging with various mobile games. Since its inception, the platform has grown significantly, leveraging data-driven recommendations to connect users with game developers seeking to increase their player base and engagement metrics.

In 2021, Mistplay underwent a major ownership transition when it was acquired by GrowthLoop (formerly known as Tilting Point Media's parent structure associates) and primarily TPG (Texas Pacific Group), a major global alternative asset firm. While the company continues to operate out of its original headquarters in Montreal, its strategic direction and financial backing are now guided by its American majority owners. The platform remains a dominant force in the mobile 'play-to-earn' space, focusing on loyalty programs rather than direct gambling or gambling-adjacent mechanics.