Cien Day Cream Refreshing

Cien is the acclaimed private-label skincare and personal care brand of Lidl, the German international discount retailer. Known for its 'dupe' culture, it provides high-quality skincare formulations that compete with luxury brands at budget-friendly prices. The Refreshing Day Cream with SPF 15 is specifically developed for normal and combination skin, featuring ingredients like hyaluronic acid and lotus blossom.

As a private label, Cien products are manufactured by various third-party cosmetic contractors across Europe, primarily in Germany and Poland, to meet Lidl's rigorous quality standards. The brand serves as a core pillar of Lidl's household product strategy, emphasizing vegan-certified and dermatologically tested solutions for everyday use.

Ownership sits with the Schwarz Group, which is one of the largest retail groups globally. Based in Neckarsulm, Germany, the Schwarz Group manages both Lidl and Kaufland, maintaining a massive manufacturing and distribution network that allows Cien to remain competitive across dozens of international markets.