Smarties chocolate candies

Smarties are iconic color-coated chocolate buttons that have been a staple of the confectionery industry for nearly a century. Originally launched in the United Kingdom in 1937, they were created to offer a convenient and mess-free chocolate snack. The product is famous for its colorful shells, which are now colored with natural fruit and vegetable extracts, and its historical association with the round cardboard tube packaging.

While the brand originated in York, England, manufacturing now takes place in several locations worldwide to meet global demand, with significant production facilities located in Germany and Canada. The brand remains a central part of the global chocolate portfolio, emphasizing a commitment to sustainable cocoa sourcing.

Today, Smarties is owned and managed by Nestlé. As a global leader in food and beverage, Nestlé oversees the brand's distribution and marketing across Europe, Canada, and various international markets. Note that in the United States, the name 'Smarties' refers to a completely different tablet-style candy owned by the Smarties Candy Company, which is unrelated to the chocolate brand found elsewhere.