Made O'Meter
Discover where a brand or product originates
Graze is a well-known British brand that began as a snack subscription service, delivering healthy, portion-controlled snack boxes through the mail. The product shown is the Oatmeal Bake, a whole-oat flapjack-style snack often found in multi-packs or as part of their convenience range.
Originally founded in London in 2008 by a group of friends, Graze revolutionized the snack industry with their innovative data-driven approach to flavor profiles. While it started as a direct-to-consumer digital brand, it has since expanded extensively into major retail supermarkets.
In 2019, the brand was acquired by the consumer goods giant Unilever. Today, Graze products are primarily manufactured and distributed within the United Kingdom to maintain their supply chain efficiency and product freshness.
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