Persil Bio Small & Mighty laundry detergent

Persil's history is a unique case in the global consumer goods market. Originally launched in 1907 by Henkel in Germany as the first self-acting laundry detergent, the brand's trademarks were distributed differently following historical developments. In the United Kingdom, Ireland, and several other global markets, the brand is owned and manufactured by Unilever. In Germany and most of continental Europe, Henkel retains ownership.

The specific product shown, Persil Bio Small & Mighty, is a concentrated liquid detergent marketed by Unilever. Manufacturing for the UK and Irish markets typically occurs in several European locations, including large-scale production facilities in the United Kingdom and France. The brand remains a staple in the laundry care industry, known for its enzyme-based 'biological' cleaners that effectively remove tough stains at low temperatures.