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DIA Baby diapers are a private label product sold by the Spanish supermarket group DIA. These specific diapers are manufactured in Italy by Fippi S.p.A., a company located in Rho (Milan) that specializes in the production of high-quality absorbent hygiene products for babies and adults. While the brand is local to Spanish retail, its production is outsourced to expert European manufacturers to ensure compliance with health and safety standards. The brand DIA was originally established in Spain in 1979 as a neighborhood discount store, and today the ultimate owner is DEA Finance, which manages the DIA Group's international retail operations.
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