SHEGLAM Jelly Wow Hydrating Lip Oil

SHEGLAM is a fast-growing beauty brand that has gained international prominence as a major player in the budget-friendly cosmetics industry. Launched in 2019 as the dedicated beauty line for the global fashion giant SHEIN, the brand focuses on high-quality formulas at accessible price points.

Manufacturing for SHEGLAM products takes place almost exclusively in China, leveraging the sophisticated supply chain and production capabilities of the region to maintain its rapid release schedule. The brand is managed as an independent entity under the SHEIN group, emphasizing innovation and trend-driven collections that cater to a global audience.

Currently, SHEGLAM is owned by Roadget Business Pte. Ltd., the parent company of SHEIN. Headquartered in Singapore, the parent company oversees the global distribution and logistics that allow SHEGLAM to reach consumers worldwide through its integrated e-commerce platform and strategic physical retail expansions.