Lay's Salted Egg Yolk potato chips

Lay's is one of the most recognizable snack brands in the world, originally founded in the United States in the 1930s. This specific product is a localized variation featuring Salted Egg Yolk flavor, prominently displayed with Chinese branding ('乐事' - Lèshì). The brand was created by Herman Lay, who later merged his company with Frito Co. to form Frito-Lay.

Today, Lay's is a flagship brand of the global food and beverage giant PepsiCo. While the brand has American roots, these specific chips are manufactured in China to cater to the domestic East Asian market. PepsiCo operates extensive manufacturing and distribution networks across China, ensuring that localized flavors like Salted Egg Yolk are produced near their consumer base. The ultimate ownership remains with PepsiCo, headquartered in New York, USA.