Alpro This Is Not M*lk oat drink

Alpro is a pioneering brand in the plant-based food industry, originally founded in Belgium in 1980. The product shown, 'This Is Not M*lk', is a high-fat oat-based drink designed to mimic the taste and texture of dairy milk. Alpro's mission has long been centered on sustainability and providing alternatives to traditional dairy products.

Over the years, the brand has undergone several ownership changes. It was initially part of the Vandemoortele Group before being acquired by WhiteWave Foods. In 2017, the French multinational food-products corporation Danone acquired WhiteWave Foods, bringing Alpro into its global portfolio.

Today, Alpro products are manufactured in several locations across Europe to meet high demand, including facilities in Belgium, France, and the United Kingdom. As part of Danone, the brand benefits from a massive global distribution network while maintaining its headquarters in Ghent, Belgium.