Made O'Meter
Discover where a brand or product originates
Nivea is a globally recognized personal care brand specializing in skin and body care. Originally founded in Germany in 1911 by Oskar Troplowitz and chemist Isaac Lifschütz, the brand revolutionized the market with the first stable oil-and-water emulsion cream.
Today, the brand is owned by Beiersdorf AG, a German multinational company headquartered in Hamburg. In Brazil, Nivea has a significant manufacturing presence with a large industrial plant in Itatiba, São Paulo, which produces a substantial portion of the products sold in the Latin American market. The brand is known for its iconic blue tin and continuous innovation in dermatological research, maintaining its position as a global leader in skin health as it heads into the middle of the decade.
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