Baitz Choco Cocos chocolate bar

Baitz is a confectionery brand specifically developed and marketed as a private label for the Polish convenience store giant Żabka. The Choco Cocos variant is a popular chocolate-coated coconut bar positioned as an affordable snacking option.

Because Baitz is an owned brand of Żabka Polska, it is primarily manufactured by third-party confectionery producers within Poland and the broader European Union to supply the extensive network of over 10,000 Żabka stores. The brand reflects the modern retail strategy of centralizing production through corporate-controlled labels.

The ultimate ownership lies with the CVC Capital Partners, a global private equity firm that acquired Żabka in 2017. Under this ownership, the brand continues to expand its presence across the Polish market, focusing on high-frequency, grab-and-go food and beverage categories.