Signal Protection Caries toothpaste

Signal is a prominent dental care brand with a deep-rooted history in Europe, particularly in France where it was launched in 1961. It is credited with introducing the first striped toothpaste to the market.

Starting its life under the umbrella of Unilever, the brand became a household staple for cavity protection and oral health. In recent corporate restructuring, Unilever divested a large portion of its beauty and personal care brands. Today, Signal is owned by Elida Beauty, which was acquired by Yellow Wood Partners, a private equity firm based in the United States. While the brand has French origins and remains a leader in the French market, its manufacturing occurs in various facilities across Europe to support its global distribution network.